X
Transaction Total:
$281 million
Winners:
Avison Young Tri-State Investment Sales
Company:
Avison Young
Award Highlights:
  • 2020 sales success across a wide variety of property types
  • Team developed innovative digital marketing tactics during lockdown

Led by James Nelson, the Avison Young Tri-State Investment Sales team has had great success over the past year. Notable transactions for this team: 103-105 MacDougal St. - $22,250,000, 109 Ave. A - $20,750,000, 177 Franklin St. - $16,725,000, 126 E. 86th St. - $26,000,000, 1683 Third Ave. - $28,712,000; 504-510 E. 74th St. - $70,000,000.

At the beginning of 2020, when lockdowns were strict and forced many into their homes to continue business, Nelson and the Tri-State Investment Sales group implemented innovative, digital marketing tactics to promote their offerings, garnering more than 50,000 unique views and impressions each month. The group also strategically placed property advertisements across all social media channels, produced property videos and digital tours to promote assets and emailed property offerings to targeted investor lists.

On top of all this, multiple members of the group wrote white papers on key trends in the market to be knowledge leaders for professionals in the industry, as well as clients and potential clients, with some of the papers being published in industry publications.

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Inside The Story
About the Author

Paul Bubny serves as Senior Content Director for Connect Commercial Real Estate, a role to which he brings 13-plus years’ experience covering the commercial real estate industry and 30-plus years in business-to-business journalism.
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